Social

Opinion
A creator girl, in a creator world

We look at the rise of the Creator economy, and the challenges and opportunities facing brands in a rapidly growing content ecosystem.
Social
Platform Update: September

Changes to Instagram shopping, potential paid features on Meta and Facebook, and a time-saving change that’ll automatically reformat landscape YouTube video ads into 9:16 when played on mobile.
Social
Platform Update: August

August was HOT. And so were last month’s updates from our favourite platforms. There have been big developments in shopping on WhatsApp and TikTok, with some interesting features for brands to try out. And Snapchat’s premium offering is going places.
Social
Platform Update: July

Roll up, roll up. It’s your July platform update. And this month, we have a veritable smorgasbord of developments and innovations, including a raft of new ways for merchants to reach Pinterest users, and Instagram pushing video as their key focus.
Social
Platform Update: June

June was a big one – lots of platform and performance updates across the whole social media industry. Snapchat paved the way with their new premium subscription service, while Twitter was busy partnering with Shopify.
Social
Platform Update: May

May spoiled us with a new tranche of innovations from our favourite social media platforms. There’s now an easier way to manage your TikTok campaigns, and shopping the Snapchat way will make it fast and easy for brands to share products with their community.
Social
Platform Update: April

From new ways for brands to sell on Pinterest, to features that can help users engage and interact with your content, we’ve rounded up a few of the biggest recent developments. It’s important for brands to keep on top of what’s going on to help build relationships and maximise their reach on social.
Social
Platform Update: March

Pinterest have introduced a whole load of shopping features, including a smart API that syncs your product catalogue with what you’re showcasing on Pinterest – never again will you show anything on Pinterest that you’ve sold out of. Clever, eh? And for TikTok Stories, the testing is over. It’s time to go live.
Social
Platform Update: February

February’s box of tricks features auto-captions on Instagram feed videos and the creation of thousands of worlds on Meta’s VR platforms. Dive into our latest platform update to learn more about the latest developments, and see how your brand can take advantage.
Social
Platform Update: January

Snapchat is entering the AR fray, while TikTok has brought out a handy free guide to help brands get the most out of their advertising on the platform. And Pinterest has done some research into male shopping habits on their platform, which is well worth a read.