Pinterest, the go-to platform for inspiration across a range of verticals, has launched an exciting new initiative called Pinterest Ad Labs. This innovative programme is designed to encourage brands to experiment with the platform’s cutting-edge design and advertising tools.
By using Ad Labs, brands can test out new Pinterest features, leverage AI to produce cutting-edge creative and improve their campaign performance, all while playing a crucial role in shaping the future of Pinterest’s advertising offerings. Their participation will provide invaluable feedback that will help refine and enhance these tools for rapid market deployment.
To start, Pinterest is testing two new major features:
- Insight-powered generative AI tools: These tools include personalised background generation, allowing brands to create visually stunning and highly customised content that resonates with their audience.
- Interactive shopping capabilities: New pin formats like collages make shopping on Pinterest more engaging and interactive, enhancing the user experience and driving higher engagement and conversions. At OLS, we have already created several engaging collages for amazing global brands.
By leveraging these advanced tools, brands can elevate their advertising strategies, reach their target audiences more effectively, and contribute to the continuous innovation of Pinterest’s platform.
Stay tuned for more updates across the social space in July.