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Platform Update: November 2024

Pinterest is making holiday shopping easier with new gift discovery features. It reigns as the go-to platform for festive inspiration and ideas!

To make your seasonal shopping experience even smoother, Pinterest has introduced exciting new features designed to enhance your search, including:

  • Custom product wishlists
  • “Quick save” function on Gift Guides
  • “Festive finds” tab

Here’s a breakdown of the new features!

 

Custom product wishlists

Just as you’d create your own Pinterest boards, there’s now an easy way to save items to your personal holiday shopping wishlist. 

This allows you to gather your favourite finds in one place and even create separate lists with gifts for yourself or gifts for others. 
 

“Quick save” feature on Gift Guides

Pinterest has also added a quick save feature to influencer and celebrity Gift Guides, where Pins you save can be automatically added into your own shoppable holiday wishlist. 

So, if celeb-inspired items are your thing, it just got easier to add them straight to your basket!
 

“Festive finds” personalised feed

Pinterest has introduced a “festive finds” tab to help expand your in-app shopping. This is designed as a personalised, tailored feed with gifts they think you’ll love based on previous searches.

This is an experimental feature with a goal of reducing the time spent looking for gifts, making holiday shopping a breeze.

With a new influx of exciting features, Pinterest is trying to make holiday shopping as stress-free and enjoyable as possible!