Platform Update: December 2023

From custom Insta Stories to Meta’s new AI updates, check out all the best social platform updates from December.

The decorations are packed up and the chocolate is all finished, but we’ve got the scoop on December’s social updates to lift those January spirits! Check out our highlights below.

Instagram is taking Stories to a whole new level by introducing an exciting new customisable feature. Now, users have the power to create and share custom Story templates, providing a canvas to express their creativity and drive engagement amongst their audience. 

Meta has unleashed a wave of cutting-edge AI features, opening a realm of possibilities for brands ready to dive into the world of generative AI. Features include in-stream visual creation, AI post prompts, and expanded availability of virtual characters.

LinkedIn is reinforcing its commitment to learning with a host of new tools and resources. Virtual coaches, knowledge tests, certifications, and a Learning Library full of helpful resources will all help professionals further their careers and learn new skills.

TikTok has been busy working on improving its user experience; tablet and foldable device users can now enjoy a revamped interface tailored for larger screens. TikTok has also launched new desktop tools, featuring a Creator Centre and updated discovery tools which aim to empower creators and marketers across the platform.

And last but not least, Snapchat+ Subscribers are in for a treat with a slew of new AI features. From collaborative images to outcropping, these enhancements elevate the creative potential of user-generated content. Additionally, Snapchat’s foray into virtual makeup allows users to personalise their Bitmojis with products from big-name sponsoring brands.

That’s a wrap for December. Stay tuned for January’s updates and be sure to get in touch to see how we can help you create content that packs a punch in 2024!