Case Studies

Dr. Oetker Christmas Baking

A fun challenge to turn existing text animations into something more awesome.

The brief

Encourage baking with Dr. Oetker over (Covid) Christmas. At a time many are at home due to Covid restrictions, and also it’s Christmas, this is the perfect time to push baking boundaries and explore ideas.

The challenge

“How to turn the existing text animations into something even more awesome. It was a fun challenge and the final Pins show that.”

The result

This creative outperformed on every metric except on CPM and CPC.

Client says

“We LOVE the executions, thank you so much.”