Case Studies

La Mer Christmas

We created a full funnel Christmas campaign with a premium feel that smashed industry standard CTRs.

The brief

Create a full funnel Christmas campaign to increase database by 10%, product reviews by 20% and smash industry standard CTRs. With so many products to showcase, we created 2 new carousels and 2 video adaptations.

The challenge

To squeeze in 5 products, 4 gift sets, copy and CTAs into Pins that didn’t look like they were squeezed in. And also have a Christmassy feel.

“The assets were great, but to really capture that premium christmassy feel I used photoshop ice brushes and added loads of glare and sparkle for extra magic”. – Toby, Designer

The result

The phased and retargeting strategy worked very well; Reviews increased by 137%; database signups increased by 15%; CTRs increased by 37%, sampling increased by 174% and ER up by 500%!

Client says

“Thank you for being so responsive and getting all the creative turned around faster than originally anticipated!”