Platform Update: October 2023

From new ad options on Snapchat to improved accessibility on TikTok, check out the latest updates across the social scene from October.

October has been and gone, which can only mean one thing... No, we’re not talking about the countdown to Christmas, we’re talking about all the exciting updates across the social space this month! Check out our highlights below.

YouTube has recently introduced an innovative feature called 'Spotlight Moments,' driven by advanced AI technology. This will allow advertisers to strategically place their ads alongside trending content revolving around significant cultural moments and global events, effectively maximising their outreach and engagement.

Snapchat has unveiled a suite of new ad options for brands looking to collaborate with creators. One of the key highlights is the Creator Discovery API, a powerful tool designed to streamline the process of discovering and connecting with creators on the platform, fostering seamless and effective influencer partnerships.

TikTok has taken a significant step towards improved in-app accessibility by implementing default auto captions across all videos. While this feature is currently available for English language content, the platform has pledged to extend this functionality to other languages in the near future, ensuring a more inclusive and user-friendly experience for its diverse global community.

Ahead of the busiest shopping season of the year, Facebook has rolled out a series of updates for its Reels ads. These include the integration of carousel ads and the introduction of a new music tool, empowering brands to optimise their creative content and drive sales, helping them capitalise on the heightened consumer activity during the holiday period.

If you love the look of these latest developments but aren’t quite sure how to adopt them for your own platforms, get in touch to see how we can help. Stay tuned next month for our favourite updates from November!