The landmark ‘All Dreams Welcome’ initiative adapts California’s global Dream Big brand positioning to deliver a welcoming message that celebrates the state’s inherent openness and hospitality.
To create a Pinterest Premiere Spotlight, a premium high-impact ad unit in order to create a big moment for the brand on the platform.
Running during Pride Month, our aim was to increase brand awareness and reach, and position California as a welcoming place to all individuals. The creative needed to ‘roll out the red carpet’ for all visitors and drive home that California welcomes any and all who dream big.
The key challenge to overcome was how to create a high-impact video ad using only static photography and the direction to include a moving Pride flag. Stock options were limited and didn’t offer the flexibility to fully deliver on our concept, so Senior Designer Lee opted to create the perfect flag in Blender.
The process of modelling, animating and mapping on the rainbow design resulted in the perfect final flag, which not only upgraded the static photography into a dynamic video, but also worked hard for our concept of using it for the transitions between scenes. Going the extra mile for this single element of the creative amplified the final result, and delivered that show-stopping moment for the brand.